
Seems a lot of florist have been receiving pre-recorded telephone calls over the past few weeks with a message that tells them their business received a negative review on the MerchantCircle.com website. The message encourages you to go to the site and enter your business phone number to review the comment left.
Upon visiting the site I discovered the phone call is actually a very clever marketing ploy to steer business owner's to the MerchantCircle.com website. After all, what business owner is not going to be concerned enough about a poor review of their company that they don't at the least want to see what was said.
Once there you are compelled to enter your telephone number just to see what all of this is about. And of course, you guessed it... They encourage you to claim your business. Which basically means signing up on thier search engine.
Is this a SCAM?
Honestly, I don't really know, but what I can say is all of the buzz surrounding the marketing tactic is sure to get the word out about the site. Which is exactly, in my opinion, what the company wants.
Here are some of the comments other florist had regarding the site:
"It's a marketing ploy for a web 2.0 start-up funded to the tune of $550M by a number of companies including the Chandler family (Times-Mirror) and Disney. I took a look at the site - supposedly the 'new Yellow Pages' and googled the name. "
"I too received an automated call saying I received negative feedback,immediately checked the site and realized it was a scam. I was sure after I "claimed" my listing and they asked for money. I guess this is a new scare tactic to look forward to as the internet becomes more widely accepted into our lives. Thanks CHR for posting the blog with other victims comments! I've been at flowerchat for several months and always enjoy your views & comments."
"They want it to be viral so that members recruit others from their community - and Merchant Circle can sell everybody pay-per-click campaigns. Did you read the extensive post about how anyone can claim your business name and information? The scary part is that the site is getting decent search results rankings."
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